Keyword Research – The Foundation For A Profitable Website

Keyword research is the process of determining which keyword phrases
will describe your website’s products and/or services and are
actually used in web searches. It is insight into the needs of your
customers or clients. Bottom line it is finding out what Internet
surfers are actually searching for.

Choosing keywords or keyword phrases can be very confusing for new
site owners. If you don’t have keyword or keyword phrases
optimized on your web site, you will not get the traffic you want and
individuals will not stay on your site, read your information or buy
you service or product.

Keyword research can be broken down into a three step process. The
first step is the discovery phase. In this step you want to focus on
identifying as many keywords or phrases as possible.

Initially you need to sit down and brainstorm a list of
keyword/keyword phrases that address the topic of your web site. Have a
dictionary and thesaurus handy. At this point include every word or
phrase that you can think of.

There are several keyword tools that are available to help you generate a keyword list. Some of these tools are free (www.goodkeywords.com and Google Adwords Tool) while others (www.wordtracker.com) are fee based. With these tools you will be able to generate hundreds of keyword phrases.

The second step in the analyzing phase. This step involves analyzing
the popularity and competition for the keyword phrases. The quickest
way to perform the analysis is to use one of the fee based keyword
tools like Wordtracker.

Wordtracker is able to quickly take your list of keyword phases and
give you the number of searches in the past 30 days and the number of
competitive web sites for each phrase. Wordtracker also supplies a
numerical value called a Keyword Effectiveness Index (KEI) that helps
determine the competitiveness of a keyword phrase. A keyword phrase
with a high KEI means it is less competitive.

From Wordtracker you are able to export your keyword list along with
the KEI, search and competitive site data. This information can then be
entered into Excel spreadsheets. This will allow you to make
comparisons between various keyword phrases and do away with any
unrelated or undesireable keyword phrases.

The third step is the selection of keyword phrases. From your
analysis phase, you should be able to identify a number of high quality
keyword phases that can accurately describe the qualities of your
website.

In your final selection of keyword phases you need to look for
phrase that have a high level of search activity, while the level of
competitiveness is relatively low. For making your final selection of
15-20 keyword phrases you will want to do a Google search on the
keyword phrases and view the top web sites listed for each phrase. Are
the sites professionally designed? Can you design a web page that can
move up into the top ratings for this keyword phrase?

When starting a new web site it’s highly recommended to target
only one unique keyword phrase per page. With your newly researched
keyword list you can write your content with a balanced use of unique
phrases that will help generate traffic to your web pages.

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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Technorati Tags: Affiliate Program, Networking , Home Business , Marketing, Online Marketing, Multi Level Marketing

It Is Time To Begin Thinking Outside The Desktop

Information is king. It is what drives the Internet. People have
discovered that they can turn to the Internet for answers to questions
and solutions to problems.

Websites are the most common source of these answers. But sometimes
the answers or solutions cannot be found on a website. In those cases
they may have to purchase and download an e-Book. These are often in a
pdf or exe file format that requires the reader to sit in front of
their desktop or laptop computer to read it. If the reader has been
working at a computer all day, they find little pleasure in facing a
computer screen to read an e-Book.

An increasing number of people carry a PDA (Pocket Digital
Assistant) around in their pocket or purse. These handheld size
computers were intended to serve as organizers for their schedules and
contacts. Another purpose for these Pocket PCs or Palms has been
discovered. That is as e-Book readers.

Commuters to work on light rail or BART trains are seen intensely
reading something from the screens of their pocket size computers. In
most cases, they are reading e-Books. They may be carrying dozens of
full size books in their shirt pocket. There has been an explosion of
books digitalized for reading on these devices. Most are either old
classics no longer under copyright or best sellers that may cost 80% of
their printed versions.

There is a void of e-Books in the area of self-help, business,
hobbies, and health available. This is where the InfoGoRound content is
perfect. Rather than try to compete with others who are converting this
content to pdf files for the desktop, the marketplace is wide open for
this content to be made available for the pocket size computers.

How can you convert a RTF file to be read on one of these devices?
First you need to decide which type of pocket size device you want to
aim for. The Pocket PCs come with Microsoft Reader, an excellent eBook
reader. This requires the .lit file format. The Palms can use several
readers, the eReader is excellent and they have their own eBook Studio
that creates their required format.

An excellent converter is the Text Converter from ABC Amber
Conversion software that will convert RTF to .lit, .pdf, html, and
several other files types, even one for the Blackberry. You can read
about it at http:///www.processtext.com/index.html

You will be doing a huge portion of our population a big favor if you convert your content for these pocket size computers.

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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Technorati Tags: Affiliate Program, Networking , Home Business , Marketing, Online Marketing, Multi Level Marketing

Need A Professional Web Designer?… 5 Things To Look For

You have decided to hire a professional to do your web design. The
problem is that not all of them are professional. Some are working with
knowledge that is out of date, and some of them are working out of the
basement that belongs to their parent’s!

What you need to know:

1. Qualifications are worthless. Unless the person has a proper
graphical design background, almost all of the web design training is
learned at a community college part time and not very credible. Unless
the person you are qualifying can explain XHTML and CSS to you and why
they are good for your website, stay clear.

2. A good web designer will have a diverse portfolio and lots of
attractive sites they have built for their customers. They will also be
able to explain to you why they designed the site the way it looks. If
a person does not have a substantial portfolio, get them to do a first
draft design to display their skill to you.

3. Your designer candidate needs to realize that they are building
your website for users. This means all users regardless of technical
ability and which web browser they are using. Amateur web designers
tend to come up with what they think are impressive looking pages while
ignoring the visitors who will come to your site. Ask the prospect
which browsers they will test the web site on? (answer: as many as
possible) What is the purpose of the website? (answer: explain the
point of the site very simply).

4. Many web designers have no idea what to charge for their
services. When you ask, you will get bids form $50 to $5,000. Both of
these are ridiculous as one of them may be from a non English speaking
foreigner and the other a committee that will accomplish little. Look
for an independent individual as opposed to a corporate type person. Be
willing to negotiate the price but never agree to a let them do
whatever it takes to make a good site and pay by the hour!

5. Be very wary of any web designer who tries to sell you a whole
package; domain name, web hosting, etc. Most of these types of
operations have huge flaws in one area or the other. They will either
be web hosting specialists who think designing web pages is easy or
designers who are reselling some cheap hosting package for a huge
profit. It’s best to buy the hosting yourself.

Keep these five points in mind when looking for that perfect web designer.

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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Technorati Tags: Affiliate Program, Networking , Home Business , Marketing, Online Marketing, Multi Level Marketing

What Is A Blog And Why Have One?

A blog is a short-cut name for a web log. It used to be known only
as an online journal where angst-ridden teens vent out their daily
rants and raves. Voyeurism became the fad. No one started to become
“someone” through blogging. No talent
scout needed, no silver spoon in one’s mouth upon birth required.
All you need is a trusty computer, some typing skills, the urge to
write just about anything, and voila! You can create your own blog!

In the beginning it was just students and youngsters that got bitten
by the blogging bug. Now, almost anyone of any age and status can
participate in the blogosphere - the community of bloggers.

But before one decides to jump into the bandwagon of blogging, it is
important to note what one’s purpose is for blogging. Choose from
these varieties of functions that a blog can deliver:

Political Blogging

Putting up a blog for the purpose of getting in touch with people
who have critical information to either share or contend with is one of
the trendiest functions of blogging nowadays.

Not many have been involved with blogging about their daily agenda
yet while lip servicing, or doing community service or any
government-related events compared to the next blog purpose.

Opinionated Blogging

Just like political blogging, these kinds of blogs teeming with the
author/s’ comments backed with hyperlinks is what keep
opinionated blogging thrive. However, opinionated blogging can be
sometimes just become an outlet for personal frustrations or just any
personal blog that does not necessarily delve into pure politics. It
can talk about products or services that one finds either good or bad.
An opinionated blog can also be just the generic blog that details
one’s daily life.

Niche Blogging

These blogs could either be personal or group blogs that target a
certain market. Hobbyists often create these blogs. So, if you are into
badminton or other racket sports, your niche blog will only or usually
only be composed of posts that are related to rackets sports. Niche
blogs are often monetized either through including advertisements or
selling text links. They become feasible as source of income due to the
well-targeted readers that often subscribe to them.

Splogs or spam blogs are the frowned upon versions of niche blogs.
This is when a blog becomes a whole big bunch of uninformative and
keyword-stuffed entries that aim to just trick search engines to throw
traffic their way. This traffic is then tricked to click to
advertisements or buy products from other sites that the blog owner is
affiliated with.

Educational Blogging

This type of blogging has been gaining more and more popularity as
instructors become more and more learned of the benefits of blogging to
their teaching endeavors. Educators who focus on writing skills as
their forte in teaching are fast becoming obsessed with the
user-friendliness of blogs in communicating information to students
while accessing technology. Other teachers make use of blogs to impart
lessons of the day or readings for the day or even schedules of quizzes
and other school-related events. Blogs can be of great help, too if one
prefer to learn through online education.

Blogging for Online Promotion of a Business

Business blogging or corporate blogging is also one of the most
popular functions of putting up a blog. More and more large companies
(those with sales of more than $50 million per year) are starting to
see the importance of blogging for their businesses. Aside from
updating their partners, customers and potential clients about the
important events and evolution of the company, corporate blogging can
also aid promote further a business.

With business blogging, other individual bloggers, who may take
interest in whatever announcements or updates or changes that the
company is undergoing, echo what the corporate blog states. The coveted
informal dialog that any kind of blog accomplishes is what makes
corporate blogging an ideal tool for grassroots online marketing.

There you go! Whether you want a blog to just talk about your day or
to endorse your business, remember to always offer useful or
enlightening content. This is what usually makes any kind of blog
successful. Happy blogging!