Timeless Marketing Truth: When Headlines Really Draw, Who Needs Pictures?.::. http://internet-celeb.blogspot.com/

“A great title is a work of genius,” said E. Haldeman-Julius in the 1920s.




Haldeman-Julius sold 200 million (really) of his “Little Blue
Books.” His headlines were his product, because he sold his books
by the title. About halfway through his brilliant marketing career he
wrote a book called “The First Hundred Million,” in which
he shared some of his secrets…



EHJ had a system. If a title didn't sell over 10,000 copies
in a year, it was sent to a place in his office called "The Hospital"
to be given a new title. And if the new title bombed, then it went into
"The Morgue." As an example, "Art of Controversy" didn't meet his
10,000 copy quota. The title was changed to: "How to Argue Logically"
and sales soared to 30,000 copies. He changed nothing about the
book—just the title.



Haldeman-Julius discovered that certain words could increase the
sales of almost any book. In 1925 "Patent Medicine" sold a measly 3,000
copies. Haldeman-Julius changed the title to: "The Truth About
Patent Medicine" and sales rose to a respectable 10,000 copies.



EHJ found that the words "The Truth About" had some sort of magic. But
far and away the best was “How To.” “How to
Psycho-analyze Yourself” out-sold "Psycho-analysis Explained" and
"How I Psycho-analyzed Myself" almost four times over. He found that
the words: Life; Love; Sexy; Romance; Self-improvement; and
Entertainment also worked well in titles. Small changes in his titles
resulted in massive differences in sales.



Has the crafting of learning-laden and benefit-promising headlines
gone out of style? Gary Halbert was a copywriting legend of recent
times in the way that EHJ was in the ‘20s. Here’s what he
said: “Go read a copy of ‘The First Hundred Million.’
It is where I learned my magic words… the ones that make copy
SIZZLE and my headlines impossible to ignore.”



In the “Information Age,” facts drive the internet.
Think that’s new? Good old EHJ found that “The Facts You
Should Know About…” was a massive hit again and again. The
more things change, the more they stay the same. Yet so many
advertisers run any headline at all, or no headline at all, because
their creators think it's trendy or clever. Seldom will such an ad
succeed.



Arguably, the most famous headline of all time was written by John
Caples: "They Laughed When I Sat Down at The Piano—but When
I Started to Play...." This ad was written for the U.S.
School of Music and people are still copying it today. Caples was a
past master of the headline that promised both learning and
benefit—and of copy (and products) that delivered them.



Maxwell Sackheim was a great ad writer from E. Haldeman-Julius’s
era. His most famous headline was “Do You Make These Mistakes in
English?” You may well have seen that classic headline before,
but you almost surely don’t know that the first draft was
“Are You Afraid of Making Mistakes in English?” See how one
word changed the product from boring to
exciting—“these.” That one demonstrative pronoun
promised specific information and real benefits.




Pardon a somewhat personal question: What Mistakes Do You Make in English With Your Headlines?

About The Author

Robert Greenshields is a marketing success
coach who helps business owners and independent professionals who are
frustrated that they're working too many hours for too little reward.
Sign up for his free tips on earning more and working less at http://www.MindPowerMarketing.com



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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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How To Appeal To Different Personalities.::. http://internet-celeb.blogspot.com/

Introduction




We all think differently. We read different books, listen to different music, and have different opinions on things.




Yet with our websites, we often develop the voice, copy, and style with
what we want and how we do things. What about the customer? Chances
are, the customer won’t feel and do things the same way you do.
The site must be client-centric and visitor-focused.



Keep the customer in mind and construct a website that leads the
customer to buy your product or service. Your copy and design will grab
the attention of the right visitors and get them to act.



So, when the customer hits your site with the obvious question of
‘what’s in it for me?’ You’ll grab their
attention if you’ve constructed a website that considers their
wants and speaks in their voice. You’ve got to know what the
customer wants to hear, and how they need to hear it to make the sale.



“But”, you say, “I’m me. How can I write
copy or talk in a way which appeals to another person voice and
style?” The answer is to understand your customer and speak to
them personally. It can be a little like dealing with Jekyll and Hyde,
but once you’ve get the knack of it you’ll find that split
personalities are easier to handle than you think!




Personality types




Take the following different personality types:



An easy going likes a personal approach. They will ask the question
“Why is your product the best?” To satisfy the easy going
person, provide reassurance and opinions. These personalities are
humanistic in nature so testimonials and such appeal to them and may
help them move through the conversion process.



An analytical person is all business and detail oriented. They are
disciplined, and will ask you “How does your product differ from
others?” For analytical people, provide evidence. A simple
paragraph explaining your products will not suffice, you need to give
this personality type in-depth information about your process, details
about your products/services, etc.



A spontaneous person likes brief, to-the-point answers! The
expressive person will ask “What are the benefits and how can
this (product/service) help me?” For this person, you need to
display the points, give them the reason to buy your products or
services, and help them convert right away by placing call to actions
throughout your copy.



An assertive person is powerful and strategic. They will want to
know “What can your product do for me and why is it the
best?” This personality is competitive in nature and always wants
the best, wants to know why it’s the best, and wants to see the
advantages of your service/product over the rest. For this include
person comparisons, assurances, and satisfaction guarantees.




The method



“You mean I have to write different copy to suit all these
different personalities?” Don’t panic, not at all. With
careful thought, you can combine the approaches and come away with
something for everyone. Take a look.



“At INVESP, our approach is customized to meet your
objectives and concerns. Your results are guaranteed. Explore our
methodology to discover how hundreds of clients have been satisfied.
Our solutions include:




•Traffic builder designed to drive more online visitors to yoru site.




•Optimized conversion solution designed to lead users through the conversion process.




•Community builder designed to keep your traffic coming back to your site for more.”




Different types of people will all find something here they like.




•Easy going, humanistic personalities will identify with the ‘hundreds of clients’.




•Those that are analytical will identify with ‘methodology’ and most likely click on that link.




•The spontaneous will explore like the list of solutions and their immediate benefits.




•Assertive/competitive people will like the ‘guaranteed results’ and satisfaction guaranteed.



Something for everyone, pretty easy concept. However, before
imploring this technique, you must identify who your clients are. The
majority of your clients may be analytical and spontaneous in nature,
so you would have to try to appeal to them mostly. Identify with your
customer and they are more likely to complete the sale, so start
appealing to their personal side. Remember, the site must be
constructed for them, not you.

About The Author

Ayat Shukairy leads the creative team at http://invesp.com INVESP consulting. She works closely with clients to drive traffic to their sites, http://invesp.com/cs increase website conversion rates, and establish customer loyalty.



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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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Technorati Tags: internet, web, internet marketing, internet business, business online, affiliate, affiliate program, affiliate marketing, article, free article, marketing article, make money, make money online, work at home