Do not underestimate the importance of having a good ebook internet
marketing strategy. It will make or break your success in terms of the
number of copies your ebook sells, and the revenue and profit you
ultimately receive from sales of your ebook.
With that in mind, here are eight vital components for your ebook internet marketing strategy.
1. Set up a Web Site
The first and most important weapon in your ebook marketing arsenal
must be a web site containing a sales page for the ebook. This needs to
be a page dedicated to information about your ebook only. It is even
better if you set up a dedicated domain name and site for the ebook.
Now that web hosting packages are available for just a few dollars a
month, and you can get a package allowing unlimited sites in one
package, I strongly recommend giving your ebook its very own site.
Your sales page should be well-designed and contain plenty of
information about your ebook. This information should include features
and benefits to the readers, and of course, testimonials from your
satisfied customers. And if you expect to have credibility with
potential customers, your sales page needs to be free of little errors.
2. Build Your Own Mailing List
If you don’t already have a mailing list and your own newsletter,
start one. You may already have heard that, on average, people need to
see a marketing message seven times before they will take action and
place an order. A newsletter is a great way to keep your message in
front of your audience on a regular basis, and at the same time you
will be building up their trust in you as they get to know you and the
quality of your information.
You might send out a regular newsletter - for example monthly or
weekly - or you can set up autoresponders to automatically send
messages at specific intervals. An autoresponder can send a given
message at a specified number of days after the subscriber signed up to
your mailing list.
3. Sell Your Ebook Through ClickBank
Why use ClickBank? There are several reasons why I recommend that you consider selling your ebook through ClickBank.
First, ClickBank is a very experienced partner to have when selling
an ebook. That’s what they specialize in. There are already
10,000 publishers and authors selling information products using their
system. But there is something even more important than the number of
publishers. It’s the number of affiliates. ClickBank have an army
of 100,000 affiliates ready to ‘jump on your bandwagon’ and
start promoting your hot new ebook.
Second, ClickBank has a neat payment processing system. If you use
ClickBank you will not need to set up an expensive merchant account
with your bank in order to accept credit cards online. Setting up a
publisher account with ClickBank costs just $50 or so.
Finally, ClickBank works neatly in conjunction with your own web site
and newsletter. You simply add the special links given to you by
ClickBank into your newsletter and web site, and whenever anyone clicks
through your order link, they will be taken to a professional order
form where they can pay using their credit card or PayPal.
Whenever one of ClickBank’s affiliates refers a visitor who goes
on to make a purchase, ClickBank automatically tracks which affiliate
referred the visitor and pays their commission.
4. Article Marketing
Article marketing involves writing articles and making them available
for webmasters and editors to publish. The greatest exposure usually
comes from listing the articles at article directories such as
EzineArticles and IdeaMarketers. This allows anyone to publish the
article without any fee to you, the author, provided they include your
'Author Resource Box' at the end of the article.
To promote an ebook successfully using article marketing you should
write articles on topics closely related your ebook. Your author's
resource box should be a small paragraph or two about you including a
direct link to the web page for your ebook.
Besides being a good way to generate traffic, article marketing is a
great technique for increasing your brand awareness. As people read
your articles at various web sites they will begin to recognize you as
an expert in your topic.
5. Pay Per Click Advertising
Pay Per Click (PPC) advertising is one of the quickest ways to
drive traffic to your ebook’s sales page. It is certainly not the
cheapest source of traffic, but it is probably the most effective
technique to guarantee a large quantity of traffic, fast.
With Pay Per Click advertising you bid the maximum price that you
are willing to pay for each visitor that clicks on your listing and
comes through to your site. The more you bid, the more likely your
listing will show. Many webmasters obtain traffic for $0.05 to $0.15
per click.
One good thing about PPC advertising is that unlike other forms of
advertising, you only pay for visitors who actually click through your
link and visit your site. Compare that to traditional advertising where
you pay a set price for the ad regardless of whether you receive any
response.
6. Regular Advertising
Regular classified advertising is a form of advertising which is
particularly common in newspapers and magazines. Many online ezines and
email newsletters offer classified advertising spots. Advertising in
these can be one of the best sources of targeted traffic, since you
have the ability to select those newsletters with an audience that most
closely resembles your own target audience.
If you know the email newsletter or mailing list is a very good
match, consider sending a solo mailing. A solo mailing is a special
mailing sent to all the subscribers containing only your message
promoting your ebook. It will cost more than regular advertising within
a newsletter, but you’ll get a much higher response rate.
And don't dismiss offline classified advertising. It is possible to
run a classified advertisement in an offline publication such as a
newspaper or carefully targeted magazine and get an excellent response
of people checking out your ebook.
7. Profit Sharing
Consider approaching other web site owners and offering to allow them
to sell your ebook directly from their web site. You should arrange in
advance how the profit will be shared. I usually ask the other web site
owner to pay me fifty percent of the revenue from my ebook sales. The
web site owner usually loves it because they will have a new ebook to
promote, and after they pay their own payment processing fees, they
should still be able to keep 40 to 50 percent of the revenue.
There you have it. Seven proven ebook marketing techniques for
promoting your ebook. You might not choose to use all seven, but you
should be using at least five or six of these. Some of these techniques
involve using third-party tools or resources. If you are interested in
learning which resources are my favorites, I have some additional
details on my web site. If you employ these seven techniques carefully
they will make an enormous impact on the sales of your ebook.
About The Author
online businesses for ten years. Download your free report on '10
Remarkably Effective Traffic Building Techniques' at http://www.DanielMoro.com
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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