4. Not Providing Enough Fresh Promotional Creatives.
Most affiliate managers seem to give their promotional creatives little thought. All they offer is a handful of 468x60 banners, buttons and text links. What happens is that affiliates end up using the same ads on hundreds, even thousands of web sites.
Affiliate managers - what about these promotional creatives?
• Articles and tips with embedded affiliate links
• Classified ads
• Customer testimonials
• Direct email ads
• Email signatures
• Newsletter ads
• pay per click ads
• Pop-up/under ads
• Product photographs
• Product reviews
• Product screenshots
• Rich-media ads
• Skyscrapers
• Staff interviews
Listen up! Different ads perform better on different sites. And ads generally have a life span of a carton of milk. So offer your affiliates a greater variety of ads, more often.
5. Not Providing Fast, Quality Support For Your Affiliates.
This is the 21st century. Don't make your affiliates wait longer for an email reply than it takes to send a letter by snail-mail post.
Don't outsource your affiliate support work. If you have to, then at least train your support staff so that they understand the ins and outs of your products and affiliate program. I'm often dumbfounded by affiliate support staff who can't give me answers to simple questions.
Well there you have it - my five biggest complaints about affiliate programs today. I hope affiliate managers take note and take strides to better support their affiliates, because if you don't, affiliates will find other ways to make money on their site.
Affiliate marketers - if you agree with what I've said, send this article to your affiliate program managers!
About The Author : Michael Wong is the editor of GoDefy.com - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools . Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips .
Distributed by Hasan Shrek, independence blogger. Also run online business , mlm coder, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
