If your goal is to have more clients and more freedom, and to build a
truly prosperous business, this simple 5-step guide will show you how.
Follow these steps, and watch your client referrals and revenues
double.
1. Identify a target audience to which you want to market.
You cannot market to the world, so choose an audience which you
know has a need for, and could derive great benefit from, your
services. Consider who you truly enjoy working with, and what your
special service strengths are. Then, identify your ideal clients: those
who need your services, are easy to find, have the means to make the
decision to use physical therapy services, and whose problem your
services will solve.
2. Research your target audience to understand what they want and need.
In your research, find answers to these questions:
---what keeps your target audience from enjoying life fully
---what is your target audience afraid of
---what are their top three frustrations
---what trends are occurring in their businesses and lives
---what do they desire most
---where do they typically go for help?
When you have answers to these questions, you'll know how to market
to your target audience, what to say to them, where to reach them, and
how you can help them.
3. Make sure people know about you.
The most common reason private physical therapy practices do not
have business coming through their doors is simply because people do
not know about them. Tell everyone you know, personally and
professionally, what you are doing, and ask for their help.
Begin by making a list of everyone you know, not only your
professional connections, and send out an informative email, or pick up
the telephone and call them. Tell them about your recent initiatives,
new achievements, and new target market.
4. Create an identity for your practice and then share it with others.
Build your reputation with an identity that is your very own,
unique to you. Don't waste time and money on advertising and marketing
without having an identity that is interesting and engaging, so that it
will attract people to you.
Here are some key steps you can take in creating an identity for your private practice:
A. Think about your practice's identity in the same way as you do your personal identity.
Describe your practice using these points:
What you do.....target audience, equipment, programs
Who you are.....name, location convenience, achievements, history
Your staff/team.....special skills, training, unique offerings
What you believe in.....mission, policies
What others say about you.....testimonials
Who your associates are.....MD recommendations, community, partners
B. Now answer these questions:
--What do your clients/patients want from you?
--What is unique about what you offer? What is your edge?
--What are you passionate about offering?
--Who are you passionate about serving?
You now have an identity! Creating an identity can make a real difference to your level of success.
5. Market your services with your existing clients and ask for their referrals.
In addition to having a target audience, client referrals are at
the top of the list of marketing strategies. Here's a secret about
clients who refer to you: the person who refers once can and will refer
many more people, many more times if motivated to do so. This is such
an easy strategy and a fast way to get clients. Try it.
Be sure to give recognition and appreciation to your clients who
refer. Sending a quick thank-you note or making a telephone call will
show your appreciation. This should be done right away. If your clients
continue referring, you could send some type of thank- you gift as your
appreciation. The client who refers once and fails to get recognition
and appreciation will likely never say anything to you but will say to
others that they sent you a client and never got as much as a thank
you. He'll never refer again.
Spend your non-billable hours with the prospects that matter most.
Make your business building hours more productive by applying these
five easy-to-implement strategies, and watch your client referrals and
revenues double.
About The Author
coach who specializes in helping private physical therapy practices to
develop their businesses, to get more clients, to obtain more freedom
and more prosperous businesses. For a Special Report on The Top 10
Marketing Strategies to Grow Your Physiotherapy Practice go to http://www.ProsperousPhysicalTherapy.com.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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