here has been a lot of buzz around blogging lately, and for good
reason. Weblogs, or blogs for short, are changing the way people market
themselves and their businesses.
If you aren't familiar with blogging, the concept is relatively
easy to grasp. Blogs first began as a shared online journal. A blogger
posted diary-like entries about his or her daily life for others to
read.
Recently though, blogging has evolved into a new form of business
writing and advertising. Many business owners now use blogs to promote
their goods and services. Others use blogs to promote their website and
get higher search engine rankings. Some politicians even use blogs to
reach voters.
The typical blog combines text, images, and links to other blogs,
web pages, and other media that is somehow related to the blog topic.
Though most blogs focus on textual contant, a blogger may include
videos, pictures, and even audio in blog posts. A blog comprised of
videos is called a vlog and a blog that uses pictures is called a
photoblog.
The Benefits of Blogging
By adding blogging to their marketing campaigns, business owners
are able to market their product with virtually no out of pocket
expense. In some cases, bloggers may even be able to make large sums of
money with their published blog. For example, a blogger who employs the
Google Ad Sense program can make money from blog readers. The more
readers a blogger has, the more money can be made from the Google ad.
A blogger can also be a guide for shoppers who are looking for
specific products and services. This makes blogging an excellent tool
for retailers or affiliate marketers. Blogs can also be a source of
valuable information and niche industry news.
Because there are virtually limitless possibilities provided by
blogging, it is easy to see why blogs have begun to have a significant
impact on mainstream marketing practices. Many companies have noticed
this and have chosen to hire a blogger to write and post up to date
information for customers, shareholders, and employees.
Some blogs now get millions of readers every single day. There are
so many blog readers out there, that experts speculate that the world
of blogging is rivaling the mainstream media. New blog search engines
are also being created to make searching for a blog easier than ever
before.
If you have not yet established a blog for your business, you may
want to consider doing so as soon as possible. Keep in mind though that
it will take work to attract readers to your blog. It must be
interesting or valuable to them in some way. A blogger must also
concentrate on creating informative pieces that are as honest and up to
date as possible. Blogging is serious business and if you make a
mistake, it will not go unnoticed by your readership.
If you need help developing your blog, there are many different
browser-based software programs on the market that can help you get a
start. Blogs can also be hosted by dedicated blogging services or
regular web hosting services.
Last, but not least, a blogger must remember to optimize blog
writing for search engines. Blogging is an Internet medium and needs to
be approached with Internet principles in mind.
Blogging Example
A typical blog entry includes a title or headline, a body of text,
a permalink or URL for another web page, and a post date, which
indicates the date and time that the post was published. A blogger may
also choose to include a link at the bottom to allow readers to post
comments on the blog.
About The Author
Cliff Posey has also operated several other successful web businesses
including Love Song Cards and Radio Career Consultants. The content in
this article was developed from his experience in these businesses.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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