Friday, August 3, 2007

Internet Marketing Myths, Fallacies, and Fairytales


Before you even begin hopping onto the Internet marketing e-bandwagon,
you must be aware of its myths, fallacies, and fairytales. Yes,
Internet marketing is fascinating, it has incredible rags-to-riches
fables, and you are just dying to get a slice of the pie. But before
you do so, take a breather. Maybe these tips will help save the shirt
on your back one rainy day.




Myth #1: Internet Marketing is a Piece of Cake



If it were that easy, everyone and their girlfriend would be
e-millionaires by now. However, in comparison to traditional brick-and
mortar businesses with huge overheads like rent, salaries, etc, it is
certainly more lucrative. Overheads are minimal and affiliate marketing
helps you quickly start churning some decent profits.




Myth #2: Everyone Makes Money Online



Can everyone fly an airplane? You might be willing to learn how to
fly it, you may even able to fly it some day, however, most people
won't even make the initial effort to learn how to fly the plane. The
same logic applies to making money online. Everyone knows that they can
make a lot of money online but only a few pursue that dream with hard
work, determination, and a bit of luck.




Myth #3: Internet Marketing = Get Rich Quick



The only way to ‘get rich quick’ on the Net is to win a
lottery. Banish the idea, get rid of it completely, and erase it from
your memory banks! Start building a genuine online business with real
equity, sincerity, and dedication, and do it consistently over a period
of time. I guarantee that you will get rich if you follow my advice.
The good news is that Internet Marketing is less risky than a
traditional business and also, requires relatively lesser time to
establish and grow.




Myth #4: It's Zero Cost



There is no such thing as a free lunch. Everything costs money,
from your Internet access costs, to the cost of purchasing a PC, to
fees for the affiliation membership to a website, enrolment for an
Internet marketing plan, etc. Costs crop up everywhere. However,
start-up costs are relatively more reasonable here than in traditional
businesses.




Myth #5: It's Too Late to Start Now



It is never too late to start anything, if you know your target
market, that is. Don’t even attempt to become a Google or a
Johnny-come-lately MSN. You might just fail before you even begin.
Think of niche marketing as a solution to dead-end low-paying jobs or
loss-making companies you owned.




Myth #6: Built It, and It Will Sell



This is opposite of the previous myth. Either it’s too late
to start or it’s very easy to do just that. This is bunkum. This
myth promotes the fallacy that if you hobble together any old site,
people will flock to it. Why should they? Will people pay good money to
buy a bullock cart, if you happen to throw it all together and create
one? Similarly for the Internet. If you have planned a site, and you
have designed a good business plan, implemented it effectively, then
the buyers will come to you. And not a moment before that.




Myth #7: Only Tech Gurus Make it Big



Bill Gates isn’t one. And anyways, tech has advanced so
rapidly, that you can find sophisticated tools and software –
sometimes even for free – that help you do everything with the
click of a button. For example, earlier HTML required hours of coding
and months of training. Now, with the help of What You See Is What You
get (WYSIWYG) editors, templates, tutorials, etc even a granny can
create her own website in minutes.




Myth #8: It’s all Just Hype



Well, there is no smoke without fire. People aren’t crazy to
chuck up secure jobs to venture into online marketing. Its not all just
hype in the same way it’s not just a piece of cake. Between these
2 extremes lies a viable, intelligent, working system that will help
you achieve great success provided you are ready to work hard and work
smart.










About The Author

Lewis Low is the founding editor of
OnlineBizPromo.com For more Practical Online Business Ideas and
Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.OnlineBizPromo.com


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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