As you may recall, I mentioned there are several marketing strategies
to fundamentally build a business. The strategies are simple but not
always easy, however, if they are coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with ease and
results produced with velocity.
Remember as these strategies unfold in your reading, I never said
it would be easy, however I am saying, it "can" be done with ease AND
velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I called the "human condition."
When I first thought I understood the strategies unfolding before
you, my first reaction was "I already know that". I knew they worked
but the truth of the matter was my bank account did not reflect that I
really "knew" them or better yet understood them or "implemented" them.
I'm sure you've experienced thinking you know something but your
results prove otherwise, right?
The thing that will come between you and success is the "human
condition", your barriers, road blocks, and what you think you already
know. Be aware of the barriers and road blocks as you read these:
Vision must be first… After determining your vision, you must:
* Include your vision in the marketing materials.
* Tie your vision into your product or service.
Remember I said vision is the foundation and basis from which you
will operate. It is the foundation for your every move, your every
action. The vision you create is also uniquely yours, therefore
bringing a competitive edge to the market place. Communicating your
vision and tying your product and service together effectively are
vitally important.
Another critical part of effective marketing is identifying the "ideal" client.
Some people start a business for one of three reasons:
Inspiration – some begin inspired by an idea, something
they've experienced or have seen or by someone else they've admired.
They don't spend the time to first take inventory and look within to
determine their true heart's longing, therefore the business is set up
to fail from the very beginning. Their heart isn't in it and neither
commitment nor vision has been established. In some, not all, but some
cases, inspiration is short lived and then one is left with the reality
of what it takes to have a business not only survive but thrive in
today's market place. The reality of what it really takes may force one
to quit.
Desperation – some start a business because they have to do
something. Perhaps circumstances of a lost job, injury or need for
additional income causes one to start a business. And while some of
those reasons are motivation enough to keep you in action, the success
of the business lies in the heart of desperation rather than an
authentic place -an authentic place which pulls you "freely" to succeed
which vision will create. Desperation tends to create obstacles and
challenges that aren't welcomed or desired.
Vision and purpose – the most successful "fulfilled" business
owner starts the business with vision and purpose in mind. Steven Covey
says "Start with the end in mind"…The successful and effective
individual will do just that, begin with the "vision" in mind, identify
who they want to work with, find out what they need and want and
provide it. After going through this process, you will have begun
establishing the ideal client.
As you inquire into finding the ideal client:
Some questions to ask yourself are:
Who do I want to work with? What do they need and want? Taking
inventory of my vision, who is a fit for me to work with? Who is ready
to do business right now? Who is ready to receive the offering or
product?
These are just a "few" questions to begin uncovering the "ideal client"….
Remember, you don't have to be in business alone or struggle to
make it successful. You also must "implement" the strategies channeling
the right energy in the right direction.
About The Author
The Power, Passion & Purpose Group, brings over twenty years
experience in business, relationship and individual life coaching. Join
the P3groups mailing list to receive their online magazine - The P3
Power Boost Magazine for Women at http://www.TheP3Group.com .
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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