Squidoo has been part of the new Web 2.0 category of internet
marketing tools since 2005. Squidoo allows an author to create a lens,
a one page website, which focuses on any subject for free. A particular
lens can draw information from numerous sources and place it all on one
page for easy viewing and reading.
A lens maker can create numerous lenses on a subject, focusing
attention on a different aspect of the subject with each lens. On the
other had, a lens maker can make numerous lenses that cover many
different topics, reflecting the lens makers’ different interests
and expertise.
Internet Marketing
One of the many good uses for Squidoo lenses is to use the lens as
part of an overall internet marketing strategy. One or more good lenses
can help to bring attention, traffic, and credibility to a product or
business by providing valuable information and resources. Additionally,
the lens can help to establish the author as an expert in their field
and a person whose advice should be taken seriously.
The single page websites that Squidoo allows an author to create are
called lenses because the finished website focuses on a single subject
or idea. This focused attention on a subject is very attractive to
users of the internet who are constantly searching for answers to
questions or problems. The internet search engines whose job it is to
find good, focused websites that will answer the questions or problems
are attracted to the lenses.
Therefore, the use of Squidoo lenses has become a valuable internet resource for building and marketing a business.
Basic Modules
There are numerous tools available on Squidoo to build a lens. Most
of these tools are called modules. The modules create separate sections
on the overall web page. Other tools available on Squidoo include the
author’s biographical area, a keyword list called tags, the lens
title or headline, a lensroll, and RSS subscription for readers.
One of the basic modules allows the author to write short articles
about various aspects of the lens’s subject. Another basic module
makes it easy to list and describe appropriate links to offsite
information that complements the subject of the lens. For internet
marketing purposes the author can use these basic modules to link to
their own websites, thereby driving traffic to their own business.
Other basic modules provide links to commercial internet resources
such as eBay, Amazon, Starbucks, CompUSA, and many other businesses
where the reader can be directed to the author’s own merchandise
offerings or to merchandise and information that supports the
author’s own business. These modules can also provide some
income, as the lens maker earns a small percentage of the sales of
merchandise on these commercial websites.
Interactive Modules
Many modules are interactive in nature, which is why Squidoo is
considered to be part of the new Web 2.0 category of interactive
websites. Readers can respond to many of the modules, adding their own
favorites to certain categories. For example, readers can add their
favorite YouTube videos to the list of videos on the lens or add their
favorite pictures to the lens’s list. Additionally, readers can
add their favorite links to a list of links that the author has
provided on the lens, or they can add their comments or responses to
questions asked by the lens’s author. One of the favorite
interactive modules is the voting module where readers can vote on a
question by the lens’s author or vote on a listing of favorite
resources.
All of the interactive modules have the effect of creating new
content for the lens. The benefit to the lens maker is that the new
lens content makes their lens more searchable by the many internet
search engines. This is an obvious boost to the lens maker’s
overall internet marketing strategy.
Syndicated Content Modules
Another category of modules is that of syndicated content that is
drawn from other websites. For example, if the lens maker has a blog on
the same subject as his lens, he can have the blog posts automatically
directed to the lens each time he creates a new blog post. Other types
of syndicated content include articles from magazines and newspapers.
The lens maker can automatically draw content related to the subject
of the lens each time a new article appears in the specified
periodicals. Similar to reader interactivity, this constantly changing
syndicated content refreshes the lens on a regular basis, making it
more attractive to the internet search engines and giving a boost to
the lens maker’s internet marketing efforts.
Creating a Squidoo lens can be fun as well as wise. It is fun
because the tools produce a lens with a wide range of variety and
creativity. And it is wise because the lens will help the lens maker
market their business more successfully.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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