Keyword research is the process of determining which keyword phrases
will describe your website’s products and/or services and are
actually used in web searches. It is insight into the needs of your
customers or clients. Bottom line it is finding out what Internet
surfers are actually searching for.
Choosing keywords or keyword phrases can be very confusing for new
site owners. If you don’t have keyword or keyword phrases
optimized on your web site, you will not get the traffic you want and
individuals will not stay on your site, read your information or buy
you service or product.
Keyword research can be broken down into a three step process. The
first step is the discovery phase. In this step you want to focus on
identifying as many keywords or phrases as possible.
Initially you need to sit down and brainstorm a list of
keyword/keyword phrases that address the topic of your web site. Have a
dictionary and thesaurus handy. At this point include every word or
phrase that you can think of.
There are several keyword tools that are available to help you generate a keyword list. Some of these tools are free (www.goodkeywords.com and Google Adwords Tool) while others (www.wordtracker.com) are fee based. With these tools you will be able to generate hundreds of keyword phrases.
The second step in the analyzing phase. This step involves analyzing
the popularity and competition for the keyword phrases. The quickest
way to perform the analysis is to use one of the fee based keyword
tools like Wordtracker.
Wordtracker is able to quickly take your list of keyword phases and
give you the number of searches in the past 30 days and the number of
competitive web sites for each phrase. Wordtracker also supplies a
numerical value called a Keyword Effectiveness Index (KEI) that helps
determine the competitiveness of a keyword phrase. A keyword phrase
with a high KEI means it is less competitive.
From Wordtracker you are able to export your keyword list along with
the KEI, search and competitive site data. This information can then be
entered into Excel spreadsheets. This will allow you to make
comparisons between various keyword phrases and do away with any
unrelated or undesireable keyword phrases.
The third step is the selection of keyword phrases. From your
analysis phase, you should be able to identify a number of high quality
keyword phases that can accurately describe the qualities of your
website.
In your final selection of keyword phases you need to look for
phrase that have a high level of search activity, while the level of
competitiveness is relatively low. For making your final selection of
15-20 keyword phrases you will want to do a Google search on the
keyword phrases and view the top web sites listed for each phrase. Are
the sites professionally designed? Can you design a web page that can
move up into the top ratings for this keyword phrase?
When starting a new web site it’s highly recommended to target
only one unique keyword phrase per page. With your newly researched
keyword list you can write your content with a balanced use of unique
phrases that will help generate traffic to your web pages.
--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------
Technorati Tags: Affiliate Program, Networking , Home Business , Marketing, Online Marketing, Multi Level Marketing
No comments:
Post a Comment