The goal of using a banner is to grab people's attention, even in a
city where there are billboards and signs competing for every glance.
It's a high profile way of getting a message out to the public. You've
probably seen a labor dispute where this tactic was used by a union
organizer. A banner might read something like, "Shame on Acme
Builders/Labor Dispute." It can be very effective if done properly. You
can customize your message to say whatever you want. Here are some
quick tips for maximum visibility and effectiveness.
1) Keep the Headline Brief – Limit your words to seven or
less. Anything more and people will lose the message. Focus your
attention on creating a great headline for the banner.
2) Make a collapsible PVC Frame – Assemble a sturdy portable
frame made from inexpensive PVC pipe. The frame should be light weight
and easily set up and moved.
3) Recruit Volunteers - The more volunteers the better. It sends a
message to the public that real people are behind the dispute.
4) Avoid High Winds – A banner tends to act like a sail even
in the slightest winds. Order a high quality banner with plenty of
grommets and secure it with ball bungees.
5) Pick a High Traffic Area – Set up along high traffic
routes for drivers and pedestrians to see. Get the message out to as
many people as you can in the shortest amount of time.
6) Choose the Right Time – Make the biggest impact by timing your activities for peak traffic and maximum visibility.
7) Hand Something Out - Distribute leaflets, stickers, or buttons.
This is an opportunity to connect with the public. You could also
collect signatures on a petition.
8) Turn Up the Pressure – In the beginning start out slow and
each day increase the amount of time and the number of volunteers. Your
mission should be to build momentum.
9) Never Fold a Banner – Avoid leaving permanent creases and wrinkles. Gently roll-up the banner when you are finished.
10) Enjoy Yourself – Show enthusiasm for what you're doing. Your delivery is as important as the message on the banner.
Armed with these quick tips for better bannering you should be able
to grab people's attention regardless of competing signs and
billboards. You will get your message out to the public in a high
profile way and enjoy the process knowing that you are being as
effective as you can be.
Copyright (c) 2007 Bob Oedy
About The Author
providing solutions to dramatically increase their level of performance
and productivity without burning out. For free information on how you
can sign contractors, attract members and gain market share for your
union go to => http://www.unionorganizer.com
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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