Do you think of list building pages as a headline, a set of three to
five bullet points and an opt-in box? Most of us do. Yet, it's the
underlying factors that get people to join your list, factors that you
need to consider in order to make your list grow.
First, let's examine the headline. It has to tell readers, "What's
in it for me?" That old WIIFM element is so very important. If people
see no benefit from signing up for your list, why would they? What's in
it for you with this article? Obviously, that you'll get better results
from your list building pages and more people will sign up, right? So,
if that interests you, you move on and continue to read the article.
It's the same thing with your list building pages. If you write a good
WIIFM title, people want to know more about the information that only
you can provide, and they'll join your list.
But they still may not bite, if they aren't curious. Even a benefit
of joining may not get them to ask for one more email in their inbox
when they have hundreds flooding it already. Right? So, you have to
pique their curiosity. That goes back to our headline again for this
article. What actually made you read it? It's the how. I want more
opt-ins today, so how do I get them? If you knew that, you know you'd
have a list so huge no autoresponder could hold it. So, you're
wondering. You're curious.
Just don't go overboard with your title. Be specific and punchy.
What's that mean? Punchy is a quality that reeks of amusement,
interest, and curiosity all at once. Plus, it means short. It's like a
punch in the face because it hits you. Try to let potential list
members know what your list is about, without actually telling them.
For example: "3 Zero Cost Ways to..." whatever. Would that make you
wonder what great things you can get for free? "Zero cost" is another
way of saying free, but it's punchy. You see? Plus, that headline has
the "list" thing going for it, and those work very well. That's why
you're always seeing "10 Ways to..." or "5 New Things You Can..." and
on and on.
You're going to use the same techniques when writing your bullet
points, too. As Jimmy D. Brown often says, "Give them incomplete
information." Bullet points shouldn't be sentences or absolutely not
paragraphs. They should be quick, easy-to-read blurbs, like "Get
traffic to your site TODAY even if you're a traffic newbie" or "A few
simple skills that can multiply your profits up to 1,000 Times" There
is curiosity and implied benefit in both of those lines. Would you want
to know more? Don't they make you want to know the "how" even more? Do
the same thing on your list building pages.
Also include a sense of urgency. You'll notice in the title above,
I used the word "today," which implies that if you do the things I
recommend in this article, you'll have more opt-ins right away. Change
your "submit" button to read something better, too, like "order your
free subscription," or "immediate access." Anything that calls people
to action will work better than the plain old submit button.
Great list building pages are crucial to a great opt-in rate. If
you have no compelling copy, people just won't read and they surely
won't sign up for your list. Let readers know the benefits of being a
member of your list, but not the whole ball of wax. Make them wonder,
give them a sense of urgency, and draw them in to learn the "how." I'm
sure your opt-in rates will increase instantly, and if you do it today,
it will happen today. Don't put it off. Make your list building page
rock out loud!
About The Author
CEO of OvercomeEverything, Inc. and has built a massive, responsive
list in a short time. Learn his "Get a List Quick" system when you
visit MyFirstList.com at http://www.myfirstlist.com/
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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