Standard advertising practices are so important; having an ad in the
yellow pages of your phone book or newspaper does a tremendous amount
to bring in new business. However, what do you do to differentiate
yourself from all the other veterinarians listed in the same yellow
pages? A pretty ad does not tell potential clients that you are better
then the next guy with a DVM after his name.
These days more pet owners are researching their pet’s health
information online. Internet marketing should be a part of your overall
marketing campaign, and can be done successfully for little or no
money. Make the most of this medium by following a few easy steps:
Your Website
You do have a website don’t you? If you don’t, you
should. A website can tell potential clients so much more about your
practice, your staff, your standards of care, and so much more. This is
where the potential client can really get to know your veterinary
practice in a way the ad in the yellow pages just can’t do. You
don’t have to spend a great deal of money to build your website.
If you don’t want to hire a website development firm, talk to
your staff members – chances are one of them has some web
developing skills and can produce quite a nice and effective website
for you. There are also many website templates online that have
beautiful animal and veterinary themes, which allow you to simply add
your content, without a bunch of coding.
Become An Expert
Yes, you are already a professional, and by all means, an expert in
veterinary medicine, but so is that next guy with the DVM. Therefore,
you need to show potential clients that you are more of an expert then
that next guy. How do you do that? It’s quite easy actually, and
costs nothing, you simply write articles. Writing articles and
submitting them to online animal health websites is the best way to
become an “expert” at any subject and it costs nothing but
your time. Many of the “expert” veterinarians got that way
by writing for the journals and the trade publications but potential
clients do not read these veterinary trade publications and journals.
You need to become an “expert” to the pet owners by writing
articles for the consumer.
Take Dr. Alice Villalobos for example, writing an oncology column for
one specific veterinary trade magazine. Dr Villalobos is well known in
the veterinary community, but what you may not know is she is very well
known in the pet owner population also. She has taken many of her
articles and adapted them for pet owners, and has authorized these
articles for reprint on consumer websites such as AnimalHelp.Com. Pet
owners from around the United States contact AnimalHelp.Com requesting
her contact information because they are willing to cross country for a
chance for her to treat their pet’s cancer.
While you may not be looking for cross-country clients, your local
clientele will grow considerably when you become well known as a
veterinary “expert”. Whether you practice in a small town
or a big city, the local pet owners are undoubtedly online and
researching you, your practice, and your competitors. When they find
well-written veterinary medical articles by you on one of the large
national animal health websites, your reputation will grow, you can
ethically attract the cases you want by narrowing your article subjects
to specific topics, you will become an “expert” in the eyes
of your current and potential clients, and you will have differentiated
yourself from that next guy with the DVM.
Tying It All Together
Now you have a website and are writing articles for electronic
publication on your favorite animal health website. You will want to
make sure your author’s bio includes a link to your website and
your practice contact information. When your article is published on
the animal health website, this direct link will increase your
website’s search engine listing rank. Your name will also get
higher rankings in the search engines. When you “Google”
yourself, how many results are returned? Are they the results you want?
Having multiple articles published on a leading animal health website
will result in relevant, quality results from the search engines. Add a
link from your website to each of your articles published on the
consumer animal health website. This directs your potential clients to
your articles and let’s them see your “expertise” at
work.
For little to no money, you have just established yourself as an
“expert” and - even better, more of an “expert”
then that next guy with the DVM. Your reputation, your practice, and
your clientele will grow, and you didn’t have to take out a loan
to do it!
About The Author
an animal health website that has been online since 1997. Ms Witte is a
veterinary technician with extensive training and experience in online
marketing. http://AnimalHelp.Com
accepts quality articles from veterinary professionals for the purpose
of educating the public on animal health, care, and training.
This article may be published in any format provided it is complete and
unchanged, including, but not limited to, About the Author Bio. Please
send a link or copy of the publication to the author after publishing.
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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