Introduction
We all think differently. We read different books, listen to different music, and have different opinions on things.
Yet with our websites, we often develop the voice, copy, and style with
what we want and how we do things. What about the customer? Chances
are, the customer won’t feel and do things the same way you do.
The site must be client-centric and visitor-focused.
Keep the customer in mind and construct a website that leads the
customer to buy your product or service. Your copy and design will grab
the attention of the right visitors and get them to act.
So, when the customer hits your site with the obvious question of
‘what’s in it for me?’ You’ll grab their
attention if you’ve constructed a website that considers their
wants and speaks in their voice. You’ve got to know what the
customer wants to hear, and how they need to hear it to make the sale.
“But”, you say, “I’m me. How can I write
copy or talk in a way which appeals to another person voice and
style?” The answer is to understand your customer and speak to
them personally. It can be a little like dealing with Jekyll and Hyde,
but once you’ve get the knack of it you’ll find that split
personalities are easier to handle than you think!
Personality types
Take the following different personality types:
An easy going likes a personal approach. They will ask the question
“Why is your product the best?” To satisfy the easy going
person, provide reassurance and opinions. These personalities are
humanistic in nature so testimonials and such appeal to them and may
help them move through the conversion process.
An analytical person is all business and detail oriented. They are
disciplined, and will ask you “How does your product differ from
others?” For analytical people, provide evidence. A simple
paragraph explaining your products will not suffice, you need to give
this personality type in-depth information about your process, details
about your products/services, etc.
A spontaneous person likes brief, to-the-point answers! The
expressive person will ask “What are the benefits and how can
this (product/service) help me?” For this person, you need to
display the points, give them the reason to buy your products or
services, and help them convert right away by placing call to actions
throughout your copy.
An assertive person is powerful and strategic. They will want to
know “What can your product do for me and why is it the
best?” This personality is competitive in nature and always wants
the best, wants to know why it’s the best, and wants to see the
advantages of your service/product over the rest. For this include
person comparisons, assurances, and satisfaction guarantees.
The method
“You mean I have to write different copy to suit all these
different personalities?” Don’t panic, not at all. With
careful thought, you can combine the approaches and come away with
something for everyone. Take a look.
“At INVESP, our approach is customized to meet your
objectives and concerns. Your results are guaranteed. Explore our
methodology to discover how hundreds of clients have been satisfied.
Our solutions include:
•Traffic builder designed to drive more online visitors to yoru site.
•Optimized conversion solution designed to lead users through the conversion process.
•Community builder designed to keep your traffic coming back to your site for more.”
Different types of people will all find something here they like.
•Easy going, humanistic personalities will identify with the ‘hundreds of clients’.
•Those that are analytical will identify with ‘methodology’ and most likely click on that link.
•The spontaneous will explore like the list of solutions and their immediate benefits.
•Assertive/competitive people will like the ‘guaranteed results’ and satisfaction guaranteed.
Something for everyone, pretty easy concept. However, before
imploring this technique, you must identify who your clients are. The
majority of your clients may be analytical and spontaneous in nature,
so you would have to try to appeal to them mostly. Identify with your
customer and they are more likely to complete the sale, so start
appealing to their personal side. Remember, the site must be
constructed for them, not you.
About The Author
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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