Tuesday, August 7, 2007

Embrace Your Automaton


Many people can and have made a few dollars online or in the offline
network marketing world. However, many people do not make the really
big money. It's not that difficult, it's about applying the two best
friends you can ever have, that is the leverage known as duplication
and automation.



Anyone who does any form of network marketing knows all about
leverage, after all that's what building your downline is all about.
Even though they know they need more people there is a tendency among
many network marketers to ignore the additional leverage afforded them
by duplication. In this instance duplication doesn't just mean teaching
your downline then marketing system, but it means keeping track of
every effort you make, keeping track of which ones produce results and
duplicating those effort as often as possible. This means getting your
downline to duplicate these efforts as well.



When attempting to duplicate successful efforts you must first
start by meticulously documenting your every effort. You most know
which media did you use, phone, text ad, online ad, email ad, flyer or
business card. Where did you use it, which newspaper, parking lot,
forum or networking event. Who was your target audience old, young,
male, female, affluent or not. What day of the week was it. What time
was it. What was the weather like, I'm not kidding everything withing
reason you can thing of applies here.



Next you need to figure out not just how many positive results you
have had, but how much did each result COST you. Getting 100 positive
results is not so great if it costs you $2,000 a piece and you know
your lifetime payback is only going to be $500. That's not good roi.
However if you get 100 positive results and it only cost you $2.50 you
should be one happy camper.



After you have done the research and figured out what works for
your business you need to automate it. Automation does NOT mean
spending 23.5 hours of every day with a computer screen in front of you
and a headset jammed in your ear. If you spend that much time doing
something it doesn't qualify as automation in our sense. Automation is
a form of leverage, it is TIME leverage.



You can get automated and leverage your time by using a PC and PC
based programs to machine automate some tasks, by using pre-printed
materials, sales copy that is known to work for instance instead of
writing your own. You can also get automated by outsourcing to people
at reasonable rate of course those things you don't have to do
personally. Don't print out 25,000 mailers and lug them to the post
office if you can find a print shop or high school student who can do
this cheaply for you.



Spend your time doing the things that are most effective at getting
positive results for you. In the MLM world this means those things that
grow your downline. If you find what works and duplicate, then you
automate yourself to free yourself from mundane tasks you will have
unleashed some potent leverage. If you duplicate and automated you will
have embraced the successful network marketing machine, the leverage
automaton.



One last word these concepts like so many others in the marketing
world are powerful, but they only work to full effect if you apply them
liberally and consistently.






About The Author

Brandan Collins is an Internet Marketer and
Network Marketing Mentor. To learn how you can easily automate multiple
streams of income he recommends you visit http://automate.meganetsuccess.com


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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